ℹ️ Not enough data to evaluate
Enter ad budget and paid-client count to see whether this scenario can scale profitably.
Scorecard
Gross Margin
100.0%
healthy
Strong for expert services (>50%)
LTV : CAC
—
neutral
Enter ad budget and paid clients to evaluate
Payback Period
—
neutral
—
Unit Contribution
—
neutral
Enter ad budget and paid clients to evaluate
Confidence & outcome range
Model-driven · 37%
Primarily assumptions — fill acquisition funnel and cost data to improve
| Figure | Reported | Range |
|---|
| Revenue | €10,640 | €6,384 – €14,896 (±40%) |
| Net profit | €8,721 | €5,233 – €12,209 (±40%) |
Financial figures
Unit economics
Channel Economics
referral
Weakest link: Leads from this channel aren't converting into paying clients — the qualification or sales-call process is the likely bottleneck, not the ad. Review how leads from this channel are followed up on before scaling spend.
organic
Weakest link: Clicks aren't turning into leads — the landing page or booking flow is losing prospects after the click. Tighten the offer, add a clearer call-to-action, or simplify the inquiry form.
Break-even
28.0× above break-even. Safety margin: €10,260/mo.
| Break-even revenue | €380/mo |
| Break-even units | 1 |
| Break-even hours | 4h |
| Time to break-even | Now |
Gap analysis
No structural gaps flagged for this scenario.
Scale stress test
Enter ad budget and paid-customer count to see how unit economics hold up at scale.
Sensitivity
Enter margin and cost data to see how sensitive this scenario is to CAC, conversion, churn, or repeat rate.
Warnings & diagnostics
- infoCOGS is $0 — for a consulting model the time spent delivering, onboarding, and supporting each client is a real cost. Enter it in Variable cost per hour to get accurate unit economics (Mistake #4: overhead missing from margins).
- Utilization 75% — next growth comes from raising rates or delegating.
- Margin rate 100.0% — strong deal economics.
- Profitability 82.0% — strong margins.
Inputs
| Field | Value | Unit |
|---|
| Average hourly rate | 95 | € |
| Max billable hours/month | 150 | |
| Clients this month | 9 | |
| Hours worked this month | 112 | |
| Variable cost per hour | — | € |
| Monthly fixed overhead | 380 | € |
| Tax rate | 15 | % |
| Monthly ad budget | — | € |
| Leads per month | — | |
| Sales from leads | — | |
| Average sale value | — | € |
| Avg client retention (months) | — | |
| referral — Channel | referral | |
| referral — Leads | 60 | |
| referral — Conversions | 1 | |
| referral — Revenue | 950 | € |
| organic — Channel | organic | |
| organic — Clicks | 95 | |
| organic — Leads | 11 | |
| organic — Conversions | 3 | |
| organic — Revenue | 2,850 | € |
Formula reference
Core Economics
| Gross Margin | = Revenue − COGS |
| Margin Rate | = Gross Margin ÷ Revenue × 100 |
| Net Profit | = Revenue − COGS − Fixed Costs |
| Profitability | = Net Profit ÷ Revenue × 100 |
| Conversion Rate | = Sales ÷ Leads × 100 |
Customer Acquisition
| CAC (Incremental) | = Ad Budget ÷ Customers from paid ads |
| CAC (Blended) | = Ad Budget ÷ All new customers (incl. organic) |
| ROMI | = (Revenue from ads − COGS − Ad Budget) ÷ Ad Budget × 100 |
Lifetime Value
| LTV (repeat) | = Margin/sale × Avg frequency × Avg lifespan |
| LTV (subscription) | = (Margin/mo) × [1−(1−churn)^T] ÷ churn — capped at T months |
| LTV:CAC | = LTV ÷ CAC — <1 unprofitable · 1–3 marginal · ≥3 healthy · ≥5 excellent |
| Payback Period | = CAC ÷ Margin per month (months to recover acquisition cost) |
| Unit Contribution | = LTV − CAC (net economics per customer) |
Break-Even
| BEP Revenue (profit tax) | = Fixed Costs ÷ Margin Rate |
| BEP Revenue (revenue tax) | = Fixed Costs ÷ (Margin Rate − Tax Rate) |
| BEP Units | = BEP Revenue ÷ Avg Order Value |
| Time to BEP | = ⌈log(BEP Rev ÷ Current Rev) ÷ log(1 + g%)⌉ months at growth rate g |
Channel Economics
| Cost per Reach | = Spend ÷ Reach — lower is better; banded relative to other channels in the same audit, not a fixed benchmark |
| Click-Through Rate | = Clicks ÷ Reach × 100 |
| Lead Conversion Rate | = Leads ÷ Clicks × 100 |
| Close Rate | = Conversions ÷ Leads × 100 |
| Channel AOV | = Revenue ÷ Conversions |
Confidence & Ranges
| Confidence Score | 0–100: revenue & sales 25% · costs 25% · CAC/leads 30% · lifespan/repeat 20% |
| Outcome Range | ±15% (score ≥75) · ±25% (score ≥45) · ±40% (score <45) |
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