✅ Efficiently scalable
LTV:CAC, payback, and unit economics all meet the digital products benchmark.
Scorecard
Gross Margin
84.0%
healthy
Strong for digital products (>65%)
LTV : CAC
3.37×
healthy
Healthy (≥3×) · digital products
Payback Period
0.3 mo
healthy
Strong (≤6 mo) · digital products
Unit Contribution
€175
healthy
First purchase net positive
Confidence & outcome range
Data-backed · 80%
Most inputs reflect tracked data — high model reliability
| Figure | Reported | Range |
|---|
| Revenue | €10,692 | €9,088 – €12,296 (±15%) |
| Net profit | €4,740 | €4,029 – €5,450 (±15%) |
| LTV:CAC | 3.37× | 2.86× – 3.87× (±15%) |
| Payback | 0.3 mo | 0.3 mo – 0.4 mo (±15%) |
Financial figures
Unit economics
Channel Economics
paid_search
Weakest link: This channel reaches people but few click through — the ad isn't earning attention against its audience. Refresh the creative or retarget a narrower segment.
organic
Weakest link: Clicks aren't becoming leads — the funnel's opt-in step is where visitors are dropping off. Simplify the opt-in form or strengthen the lead magnet.
Break-even
2.9× above break-even. Safety margin: €6,966/mo.
| Break-even revenue | €3,726/mo |
| Break-even units | 13 |
| Time to break-even | Now |
Gap analysis
At risk
- LTV:CAC: 3.37× — 12% above floor
Scale TrapUnit economics are healthy now (3.37×) but at 3× spend, CAC rises from €74 to €98 (+32%) due to audience saturation — pulling LTV:CAC to 2.56×, below the 3× threshold.
Diversify acquisition channels before scaling a single channel past 2×.
Scale stress test
1× spend
2× spend Below healthy LTV:CAC threshold
3× spend Below healthy LTV:CAC threshold
5× spend Below healthy LTV:CAC threshold
10× spend Below healthy LTV:CAC threshold
Unit economics hold up to 2× today's spend, then fall below the healthy LTV:CAC threshold. This stress-tests acquisition-cost saturation only — it holds per-customer margin constant, not pricing or COGS.
Sensitivity
CAC
| CAC | LTV:CAC | Δ vs. current |
|---|
| €15 | 16.63× | +13.27× |
| €45 | 5.61× | +2.24× |
| €74 (current) | 3.37× | +0.01× |
| €148 | 1.69× | -1.68× |
| €222 | 1.12× | -2.24× |
Conversion rate
| Conversion | New CAC | LTV:CAC |
|---|
| 0.5% | €347 | 0.72× |
| 1.4% | €124 | 2.01× |
| 2.3% (current) | €75 | 3.31× |
| 7% | €25 | 10.07× |
| 11.7% | €15 | 16.83× |
Warnings & diagnostics
- Profitability 44.3% — strong margins.
- Payback ratio 3.4× — healthy. Ads are working.
Inputs
| Field | Value | Unit |
|---|
| Leads per month | 1,240 | |
| Unique buyers/month | 34 | |
| Sales per month | 36 | |
| Sales from paid ads | 29 | |
| Average order value | 297 | € |
| Margin rate % | 84 | % |
| Monthly fixed overhead | 980 | € |
| Monthly ad budget | 2,150 | € |
| Tax rate | 19 | % |
| Refund / chargeback rate | 5 | % |
| Payment processor fee | 3 | % |
| paid_search — Channel | paid_search | |
| paid_search — Spend | 1,620 | € |
| paid_search — Reach | 28,400 | |
| paid_search — Clicks | 980 | |
| paid_search — Leads | 210 | |
| paid_search — Conversions | 17 | |
| paid_search — Revenue | 5,049 | € |
| organic — Channel | organic | |
| organic — Clicks | 1,450 | |
| organic — Leads | 205 | |
| organic — Conversions | 19 | |
| organic — Revenue | 5,643 | € |
Formula reference
Core Economics
| Gross Margin | = Revenue − COGS |
| Margin Rate | = Gross Margin ÷ Revenue × 100 |
| Net Profit | = Revenue − COGS − Fixed Costs |
| Profitability | = Net Profit ÷ Revenue × 100 |
| Conversion Rate | = Sales ÷ Leads × 100 |
Customer Acquisition
| CAC (Incremental) | = Ad Budget ÷ Customers from paid ads |
| CAC (Blended) | = Ad Budget ÷ All new customers (incl. organic) |
| ROMI | = (Revenue from ads − COGS − Ad Budget) ÷ Ad Budget × 100 |
Lifetime Value
| LTV (repeat) | = Margin/sale × Avg frequency × Avg lifespan |
| LTV (subscription) | = (Margin/mo) × [1−(1−churn)^T] ÷ churn — capped at T months |
| LTV:CAC | = LTV ÷ CAC — <1 unprofitable · 1–3 marginal · ≥3 healthy · ≥5 excellent |
| Payback Period | = CAC ÷ Margin per month (months to recover acquisition cost) |
| Unit Contribution | = LTV − CAC (net economics per customer) |
Break-Even
| BEP Revenue (profit tax) | = Fixed Costs ÷ Margin Rate |
| BEP Revenue (revenue tax) | = Fixed Costs ÷ (Margin Rate − Tax Rate) |
| BEP Units | = BEP Revenue ÷ Avg Order Value |
| Time to BEP | = ⌈log(BEP Rev ÷ Current Rev) ÷ log(1 + g%)⌉ months at growth rate g |
Channel Economics
| Cost per Reach | = Spend ÷ Reach — lower is better; banded relative to other channels in the same audit, not a fixed benchmark |
| Click-Through Rate | = Clicks ÷ Reach × 100 |
| Lead Conversion Rate | = Leads ÷ Clicks × 100 |
| Close Rate | = Conversions ÷ Leads × 100 |
| Channel AOV | = Revenue ÷ Conversions |
Confidence & Ranges
| Confidence Score | 0–100: revenue & sales 25% · costs 25% · CAC/leads 30% · lifespan/repeat 20% |
| Outcome Range | ±15% (score ≥75) · ±25% (score ≥45) · ±40% (score <45) |
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