✅ Efficiently scalable
LTV:CAC, payback, and unit economics all meet the digital products benchmark.
Scorecard
Gross Margin
88.0%
healthy
Strong for digital products (>65%)
LTV : CAC
4.39×
healthy
Healthy (≥3×) · digital products
Payback Period
0.3 mo
healthy
Strong (≤6 mo) · digital products
Unit Contribution
€304
healthy
First purchase net positive
Confidence & outcome range
Data-backed · 80%
Most inputs reflect tracked data — high model reliability
| Figure | Reported | Range |
|---|
| Revenue | €42,912 | €36,475 – €49,349 (±15%) |
| Net profit | €24,229 | €20,595 – €27,864 (±15%) |
| LTV:CAC | 4.39× | 3.73× – 5.05× (±15%) |
| Payback | 0.3 mo | 0.2 mo – 0.3 mo (±15%) |
Financial figures
Unit economics
Channel Economics
email
Weakest link: Registrants from this channel aren't buying at launch — the sales sequence or offer isn't landing with this audience. Review the email/webinar sequence before the next cohort.
paid_social
Weakest link: Reach isn't translating into clicks — the ad isn't compelling enough to pull people toward the launch page. Test new creative or a different hook before the next cohort opens.
Break-even
4.8× above break-even. Safety margin: €33,992/mo.
| Break-even revenue | €8,920/mo |
| Break-even units | 20 |
| Time to break-even | Now |
Gap analysis
No structural gaps flagged for this scenario.
Scale stress test
1× spend
2× spend
3× spend
5× spend Below healthy LTV:CAC threshold
10× spend Below healthy LTV:CAC threshold
Unit economics hold up to 5× today's spend, then fall below the healthy LTV:CAC threshold. This stress-tests acquisition-cost saturation only — it holds per-customer margin constant, not pricing or COGS.
Sensitivity
CAC
| CAC | LTV:CAC | Δ vs. current |
|---|
| €18 | 21.85× | +17.47× |
| €54 | 7.28× | +2.90× |
| €90 (current) | 4.37× | -0.02× |
| €180 | 2.19× | -2.20× |
| €269 | 1.46× | -2.93× |
Conversion rate
| Conversion | New CAC | LTV:CAC |
|---|
| 0.5% | €306 | 1.29× |
| 1.1% | €139 | 2.83× |
| 1.7% (current) | €90 | 4.37× |
| 5.1% | €30 | 13.12× |
| 8.5% | €18 | 21.86× |
Warnings & diagnostics
- strategyMargin is strong (88%) but conversion is 1.7% — below the 2% market floor. Unit economics are not the constraint; the acquisition funnel is. Fix lead quality and messaging before raising budget.
- Profitability 56.5% — strong margins.
- Payback ratio 4.4× — healthy. Ads are working.
Inputs
| Field | Value | Unit |
|---|
| Launch leads | 3,400 | |
| Unique buyers | 87 | |
| Total sales | 96 | |
| Sales from paid ads | 58 | |
| Average order value | 447 | € |
| Margin rate % | 88 | % |
| Fixed costs for launch | 2,650 | € |
| Ad budget for launch | 5,200 | € |
| Tax rate | 19 | % |
| Refund / chargeback rate | 7 | % |
| Payment processor fee | 3 | % |
| email — Channel | email | |
| email — Clicks | 2,150 | |
| email — Leads | 1,180 | |
| email — Conversions | 71 | |
| email — Revenue | 31,737 | € |
| paid_social — Channel | paid_social | |
| paid_social — Spend | 2,350 | € |
| paid_social — Reach | 145,000 | |
| paid_social — Clicks | 650 | |
| paid_social — Leads | 150 | |
| paid_social — Conversions | 2 | |
| paid_social — Revenue | 894 | € |
Formula reference
Core Economics
| Gross Margin | = Revenue − COGS |
| Margin Rate | = Gross Margin ÷ Revenue × 100 |
| Net Profit | = Revenue − COGS − Fixed Costs |
| Profitability | = Net Profit ÷ Revenue × 100 |
| Conversion Rate | = Sales ÷ Leads × 100 |
Customer Acquisition
| CAC (Incremental) | = Ad Budget ÷ Customers from paid ads |
| CAC (Blended) | = Ad Budget ÷ All new customers (incl. organic) |
| ROMI | = (Revenue from ads − COGS − Ad Budget) ÷ Ad Budget × 100 |
Lifetime Value
| LTV (repeat) | = Margin/sale × Avg frequency × Avg lifespan |
| LTV (subscription) | = (Margin/mo) × [1−(1−churn)^T] ÷ churn — capped at T months |
| LTV:CAC | = LTV ÷ CAC — <1 unprofitable · 1–3 marginal · ≥3 healthy · ≥5 excellent |
| Payback Period | = CAC ÷ Margin per month (months to recover acquisition cost) |
| Unit Contribution | = LTV − CAC (net economics per customer) |
Break-Even
| BEP Revenue (profit tax) | = Fixed Costs ÷ Margin Rate |
| BEP Revenue (revenue tax) | = Fixed Costs ÷ (Margin Rate − Tax Rate) |
| BEP Units | = BEP Revenue ÷ Avg Order Value |
| Time to BEP | = ⌈log(BEP Rev ÷ Current Rev) ÷ log(1 + g%)⌉ months at growth rate g |
Channel Economics
| Cost per Reach | = Spend ÷ Reach — lower is better; banded relative to other channels in the same audit, not a fixed benchmark |
| Click-Through Rate | = Clicks ÷ Reach × 100 |
| Lead Conversion Rate | = Leads ÷ Clicks × 100 |
| Close Rate | = Conversions ÷ Leads × 100 |
| Channel AOV | = Revenue ÷ Conversions |
Confidence & Ranges
| Confidence Score | 0–100: revenue & sales 25% · costs 25% · CAC/leads 30% · lifespan/repeat 20% |
| Outcome Range | ±15% (score ≥75) · ±25% (score ≥45) · ±40% (score <45) |
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